Sunday River Donates $5,000 to Save Lost Valley Fundraiser
The $5,000 pledge was triggered by a $5,000 donation from Emerson Toyota.
Friday, September 26, 2014, NewEnglandSkiIndustry.com
Following a $5,000 donation by Emerson Toyota, Sunday River issued a matching $5,000 to the Save Lost Valley effort, bringing the fundraiser over the $20,000 mark. Nearly $30,000 will need to be raised in the next three weeks to save the small ski area.
Located in Auburn, Maine, Lost Valley has been in operation since the 1961-62 season. The 240 vertical foot ski area features two chairlifts, snowmaking, and night skiing. The current ownership group took control of the area in 2004 and has incurred ten consecutive seasons of losses. Following the 2013-14 season, Lost Valley's ownership announced ski operations were in jeopardy.
According to area ownership, $50,000 in funds is needed in order to have one chairlift operational for the 2014-15, while $100,000 will open both lifts.
The deadline for donations is October 17, 2014. If the $50,000 goal is not achieved, Lost Valley will close for ski operations and the funds generated will be transferred to non profits such as Auburn Ski Association and Central Maine Adaptive Sports.